Online Reputation Against Haters

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Today’s companies need to be present on the Internet, and there is no alternative option to that reality. With all the positives that come with your web exposure, you’re also going to face the dreaded internet haters.

These network users can damage your business or brand if you don’t know how to control them properly. That is why you must have a strategy to deal with the difficulties people’s opinions can bring to you and your business.
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How to maintain your brand value despite the (not so friendly) opinions of haters

One of the negative trends in digital marketing in recent years is mobbing mobs on social media to generate bad reviews that affect businesses. As a result, we see how brands, large and small, quickly withdraw even after a fair criticism.

These trends pose great opportunities for communications or public relations companies. They have the chance to advise brands during the crisis but herald a disaster for small companies that do not have the time or money to respond to these real social media trolls and rebuild their reputations.

A small but innovative company should seek to provide the most value to customers because most customers will continue to bet on the brand that offers the best service rather than always satisfying their views. To put it another way, if you achieved the consumers’ satisfaction, they will return and make word of mouth a counterweight to any negative criticism that you have suffered from one or two haters.

Putting your values ​​and your business creed to satisfy your customers above negative opinions, which there are and will always be, will bring many benefits in the long term for your business. Remember that consumer values ​​continue to change all the time, but regardless of their preferences, they will always want top-notch service, whatever you do. Aim there!

Set up a simple strategy to preserve that value in 2 steps

First, the traditional, proactive crisis communications strategy predicts the most likely scenarios you will face and develop tactics to respond quickly and effectively. However, it is essential to consider how to react and the relevance of doing so.

Although, keep in mind that ignoring a hater will not be the best decision in most cases. For this, there is the second step: you must ask someone on your team to monitor your brand’s social networks to decide when to respond or when things have gone too far and it is time to delete a publication completely.

Always remember that the important thing here is to preserve the value you bring to all those consumers who are happy with your product or service and that that hater is also a potential client if you can convince him. But for this, you should not tolerate anything they may say to you.

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The link between digital reputation and haters

Reputation matters. The credibility of your brand creates an essential trust factor between you and your clients. In this way, they lean towards your product or service over those of the competition. A growing business will forge continued success by building an excellent reputation.

In five minutes and a few words, a hater can derail all the hard work you’ve done for years. Access to the Internet and social media have facilitated transparency with your customers, but they can also leave you very exposed to them. That is why it is crucial to understand the importance of digital reputation and why you must manage it correctly.

If someone is considering using your service or your products, rest assured that that person will search for your business online before making a decision. There is so much information available that this is already standard practice for most consumers.

A study by the Pew Research Center found that up to 66% of adults who surf the web in search of products believe that information on the Internet is unbiased. So even if the information a hater spreads is blatantly false, you must deal with it and him before those 66 percent of netizens find you. You cannot ignore the anti-hater strategy because sooner or later, you will need it. And before you lose control or sleep over this, remember that haters are behind the screen. You won’t see them because they don’t usually show up.

So do your best not to take it personally or waste another second on it. The load is heavy and it is not yours to carry if you apply yourself to it in advance and calmly.

Action plan in the event of an online harassment or crisis

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